How We Share Meals At Ridejoy: From Costco to Community Supported Agriculture

This is the third post in a series by Camille, Ridejoy Happiness Manager, on food, community, and (collaborative) consumption. Part 1: (Finding Our Happiness Manager) Part 2: (Food Matters)

Grilled Yucatecan fish tacos with roasted pineapple salsa and pickled onions, stewed black beans, and rice with onion and cilantro. Delicious!

When poking around the internet around the idea and practice of “eating with coworkers” brings up a variety of illuminating articles on common office food culture. We see people talking about how to avoid social, but pricy, out-of-office lunches, deal with annoying habits of other desk eaters, protect your lunch in the company fridge, and cope with the food habits of others that are sabotaging your dieting attempts.

I think these are all symptoms of a problem that is characterized by a lack of positive food culture at work. Food should be something that makes people satisfied and happy (food, shelter, water, and companionship are, arguably, all a person really needs), not be a source of conflict and resentment.

The Challenges of Creating a Positive Food Culture

A few weeks ago, based on my experience in cooking for large groups and as a way to add variety to our lives, we began weaning ourselves off of Costco’s extensive selection of prepared foods (although the chocolate-covered strawberries and as much fruit juice as you can drink have stayed). We started getting a CSA box and I began cooking dinners from the team.

With two Paleo-dieters, two more meat fiends, a carb lover, and an intermittent vegetarian, I have my work cut out for myself staying creative enough to keep everyone fed, body and soul. There needs to be enough animal protein, an optional grain, preferably a vegetable protein, and lots of veggies and greens. And, I’d prefer the dishes to complement each other.

But, once you beat those logistical challenges into a delicious pulp, you get to bring ingestible joy to Ridejoy!

How We Found the Balance

While eating meals in the office isn’t for everyone, it’s something we enjoy doing at Ridejoy. Our work hours and personal lives happen to make it convenient for us to eat together for dinner twice a week. When we sit down and share a meal together, we reify our commitment to working together, and getting along. Good food is a great way to share happiness with others. It’s also been a wonderful excuse to invite interesting people into the office!

Great meals don’t happen by accident, it takes some planning and coordination. Here are some of the steps I took to engineer happy group meals – if you’re interested in doing this at your company, maybe you’ll find them helpful! This can be applied to meals eaten out and meals catered in, not just ones made in-house.

  1. Sit down with the group
    Starting a conversation about food will take time and you need to create a space for people to discuss openly. If it’s too hard to coordinate a group sitting, be prepared to get and send a lot of emails.
  2. Find common denominators and set common definitions
    - Ask about food allergies, dietary restrictions, spiciness tolerance, and absolute deal-breakers. Keep any allergens out of the kitchen.
    - Make sure your definitions match (does vegetarian mean “strict vegetarian” or vegan, or eggs and milk?).
    - If only one person hates asparagus, just don’t have asparagus play a major role in any dish and keep it as a side. But if three out of five can’t stand asparagus, take it off the menu.
    - Have everyone send you an example of their ideal meal and favorite flavors.
  3. Cook a few meals
    Based on what you’ve learned, put some meals together and see what people think. As long as you follow what you learned from Step 2, the meals will be fine, and there shouldn’t be any disasters.
  4. Gather feedback
    We post our meals on a spreadsheet and ask people for feedback. Takes notes on favorite flavors, themes, preferences of dark vs light meat, proportions of veggies/protein/carbs. Remember these notes, look at them all the time because they’ll help you stay focused and be creative (limits can be awesome).
  5. Mix it up
    Once I got the hang of what people generally like and don’t like, I was able to start exploring new ingredients and dishes. Great places to find good recipes include Epicurious (for when you know what you want to make), Foodgawker (for inspiration & window shopping), and the many amazing food blogs out there.
  6. Be nice, don’t judge, and have fun!

Palak paneer, daal vada (lentil fritters), kadhai jhinga (curried shrimp), sweet pepper & yogurt salad, and brown rice.

Keep reading for tips how to make food work for a group for a happier, more productive team!

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Finding Our Happiness Manager: Fostering Community Inside Ridejoy

At this point, every startup knows how important it is to build a community. Ridejoy included: Margot is all over cultivating ours.

But cultivating intention and purpose among our thousands of users isn’t our only community-building effort; we’re also building a strong community within Ridejoy, the company. We think of our growing team as a family (minus the crazy uncle).

And now we’re affirming our intention to build a great company culture by bringing onboard Camille. She emailed us out of the blue a couple months ago at 10PM, explaining her ideas on community and Ridejoy. Margot was so impressed by it she called Camille that night while driving home, just to chat. (We don’t usually work that late, but it happens.)

Check out the awesome email she sent us below. Curious about what’s next? Read the next entry by Camille on her role, and Ridejoy family dinners!

Continue reading

Psst: We're looking for our first engineering hire!
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Startup Hiring, The Ridejoy Way

Since we’re hiring a UX/visual designer and an engineer, I thought we’d explain how we think about hiring at Ridejoy.

Every employer says people are their most important asset. For four-person internet startups like Ridejoy, people are our only asset, and everyone knows it.1

But it’s hard enough to figure out how to build a viable business without having to worry about hiring. And if you’re lucky enough to be able to hire people, you’re probably desperate to get someone onboard immediately. Who has time to figure out hiring?

(It’s not like a marriage. Or is it? After all, you’ll spend 2-10x as much time together as you will with your significant other. Though 10x would be sad.)

We all know to “hire slow and fire fast”, but for most startups, it feels more in line with the usual fail fast mentality to “hire fast… fire faster”. It’s only a small exaggeration. One of our favorite advisors had to fire her first several hires when she started out as CEO.

We’re taking a little extra time and effort before getting hitched; we just care too much.2 We haven’t used matchmakers yet, either.3

Here’s some of what we’ve come up with to attract the people we want to work with at Ridejoy:

  • Culture: It’s collaborative, open, and just a bit sentimental. As a company built on the sharing economy, we think (almost) everything’s better together. We think you can tell a lot about us from our jobs page as well.4
  • Compensation: Fortunately, we’re able to offer competitive market salaries and great health coverage. As for equity, because we’d all worked at other startups previously and had many friends at startups, we knew what percentage equity was usually offered to early employees; we wanted to be more generous.5
  • Perks: We went for the kitchen sink, with $1,000 “Ultimate Collaborative Consumption Package“, a $3K equipment budget, all-you-can-eat food at work, and a $500/mo housing subsidy for living near our San Francisco office.6

The last step of our interview process involves working together for a couple days (paid) to give both sides a chance to figure out whether it’s a good fit.

At most places, new hires commit to spending potentially thousands of hours at their new company after only a few hours, mostly spent interviewing. It’s crazy. We believe in living together before the wedding. At least for a weekend.

Anyway, we like to think this care and attention resulted in our new community manager Margot choosing us (out of everyone on the entire Internet!) to send her way intense proposal to. Let us know if you can help us with another happily-ever-after, or two.

Oh, and feel free to take an extra slice of wedding cake on your way home.


  1. People, and our Apple hardware. And for Y Combinator startups, our crazy amounts of Amazon and Heroku credit. But all those free dynos don’t spin up themselves…
  2. It’s our greatest weakness, along with working too hard and kicking too much ass. Oh wait, that’s Jason.
  3. We talked to a few recruiters. A couple we liked. Another one told us a “SPECTACULAR” candidate’s current base salary was well over $100K, then blithely changed it to a much lower number a few emails later when we told him what we were offering. Oops. Anyway, since we’re only hiring for two, crucial positions, we’ve been screening and sourcing applicants ourselves thus far.
  4. We’re even sentimentally efficient instead of brutally efficient. We recently got the following response to a template: ”Thanks for the thoughtful reply. The worst part of the job application experience is the impersonal rejections. You have the honor of giving me the best rejection letter I’ve ever gotten.” Flattering, but.
  5. We also tell everyone the truth when making an offer: getting options in an early-stage startup is like playing the lottery. Skill and effort buys you more tickets, but there’s a lot of luck–something we don’t gloss over.
  6. Apparently a person with an hour-long commute has to earn 40% more to be as happy as someone who walks to the office. See here and here.
Psst: We're looking for our first engineering hire!
Refer a hire and you both get Ridejoy's Ultimate Collaborative Consumption Package!
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Best Resume Ever: How to Woo a Startup

This story, like all incredibly successful hiring stories, includes bad puns, elaborate presentation-proposals and one of the cutest kittens you’ll ever see. No, seriously, you’ve never seen a résumé like this one.

The backstory: After posting our Community Manager position last October, we received a ton of applicants, including the one and only Margot.

Like everyone else, she sent us her résumé and a cover letter with five ideas about developing the Ridejoy community. But then she went the extra mile and wooed us with the pitch above. This was our reaction:

We replied that same night and asked how she was going to top that in person. She mentioned something about a critically acclaimed one-woman pyrotechnics show.

After an interview, followed by a solid weekend of working together, we discovered Margot was the real deal. We made her an offer, so of course, we had to reciprocate with our own explanation of why she should join Ridejoy:

A bit over the top? Maybe a tad. But we get across how much we care. You can read more about how we think about hiring and culture at Ridejoy, or follow Margot on Twitter.

P.S. No, we don’t spend most of our time at Ridejoy making elaborate presentation-proposals. But if this made you feel like you’d want to work here (and only slightly disgusted), talk to us.

Psst: We're looking for our first engineering hire!
Refer a hire and you both get Ridejoy's Ultimate Collaborative Consumption Package!
$1000 credit for Airbnb, Taskrabbit, Grubwithus, Getaround, RelayRides, Skillshare, or more.

Are You There, Ridejoy? It’s Me, Margot (Your New Community Manager!)*

Nice to meet you! I’m Margot, and I’ll be the new community manager round these parts.

I believe unequivocally that people are (pardon my language) the bee’s knees. I’m continually reminded of this at Ridejoy, which is why I’m so delighted to be working here. I’ve spoken to many of you through email and you’ve all been incredibly open to telling me about your(awesome)selves, so I thought I’d reciprocate.

I’ve included a number of facts about myself below (the majority of which are largely true!)

  • I’m a voracious devourer of podcasts, sandwiches and less occasionally, children.
  • Sir Winston Churchill once referred to me as “a riddle, wrapped in an enigma, wrapped in a margot” at my knighting ceremony in 1952.
  • My absolute favorite romantic zombie comedy (i.e. rom-zom-com) is Shaun of the Dead. It also happens to take the cake for my favorite movie of all time. No. of times watched: upwards of seven. (Accept no substitutes. I’m looking at you, Zombieland!)
  • After participating in the vibrant CouchSurfing communities in Europe and Hong Kong, I’m officially head over heels for the ethos of collaborative consumption and the joys of connecting with strangers. To quote George Saunders, “It’s a big world, and I really like it.”
  • I love how common ridesharing is across Europe and I believe that we can fundamentally change the way Americans view ridesharing with Ridejoy.
  • I’ve always been intrigued (and touched) by the kindness of strangers in online communities like MetaFilter. I’m exhilarated by the opportunity to help foster a supportive and warm ridesharing community from scratch.
  • I firmly believe terrific customer service is one of the best things since punctuation/sugar-free pudding/professional wrestling.

Anyway, always feel free to give me a shout at margot@ridejoy.com, tweet me @margotleong, or say hi through the chat widget. I can’t wait to meet you.

*Fun fact: The title of this blog post is also the same as the title of my original cover letter for this job. As well as a reference to a splendid children’s book.

Psst: We're looking for our first engineering hire!
Refer a hire and you both get Ridejoy's Ultimate Collaborative Consumption Package!
$1000 credit for Airbnb, Taskrabbit, Grubwithus, Getaround, RelayRides, Skillshare, or more.